The Essentials of Marketing Research
By:Lawrence S. Silver,Robert E. Stevens,Bruce.. Wrenn,David Loudon
Published on 2013 by Routledge
Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy. The Essentials of Marketing Research guides the student in designing, conducting and interpreting marketing research. This comprehensive textbook covers the full range of topics, including: Secondary research and data mining Internet marketing research Qualitative and exploratory research Statistical analysis Marketing research ethics With learning objectives at the beginning of each chapter, a host of cases and a comprehensive companion website, this book offers a range of tools to help students develop and test their research and analytical skills.
This Book was ranked at 14 by Google Books for keyword essential research skills.
Book ID of The Essentials of Marketing Research's Books is NPtFnC_Y0_EC, Book which was written byLawrence S. Silver,Robert E. Stevens,Bruce.. Wrenn,David Loudonhave ETAG "HpyxZesEjKM"
Book which was published by Routledge since 2013 have ISBNs, ISBN 13 Code is 9780415899291 and ISBN 10 Code is 041589929X
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