The Market Research Toolbox
By:Edward F. McQuarrie
Published on 2015-04-01 by SAGE Publications
Understanding marketing research to make better business decisions An ideal resource for busy managers and professionals seeking to build and expand their marketing research skills, The Market Research Toolbox, Fourth Edition describes how to use market research to make strategic business decisions. This comprehensive collection of essential market research techniques, skills, and applications helps readers solve real-world business problems in a dynamic and rapidly changing business atmosphere. Based on real-world experiences, author Edward F. McQuarrie gives special attention to business-to-business markets, technology products, Big Data, and other web-enabled approaches. Readers with limited time or resources can easily translate the approaches from mass markets, simple products, and stable technologies to their own situations. Readers will master background context and the questions to ask before conducting research, as well as develop strategies for sorting through the extensive specialized material on market research.
This Book was ranked at 26 by Google Books for keyword essential research skills.
Book ID of The Market Research Toolbox's Books is FpzCBwAAQBAJ, Book which was written byEdward F. McQuarriehave ETAG "6P9xuOklVgI"
Book which was published by SAGE Publications since 2015-04-01 have ISBNs, ISBN 13 Code is 9781483313641 and ISBN 10 Code is 1483313646
Reading Mode in Text Status is true and Reading Mode in Image Status is true
Book which have "400 Pages" is Printed at BOOK under CategoryBusiness and Economics
This Book was rated by Raters and have average rate at ""
This eBook Maturity (Adult Book) status is NOT_MATURE
Book was written in en
eBook Version Availability Status at PDF is true and in ePub is true
Book Preview
Tidak ada komentar:
Posting Komentar